British designer Kim Jones takes over at Dior Homme

Kim Jones made headlines with hook-ups with hip New York streetwear brand Supreme and the iconoclastic British artists Jake and Dinos Chapman in the past.
Kim Jones made headlines with hook-ups with hip New York streetwear brand Supreme and the iconoclastic British artists Jake and Dinos Chapman in the past.PHOTO: EPA-EFE

PARIS (AFP) - British designer Kim Jones said on Monday that he was taking the reins at Dior Homme two months after quitting Louis Vuitton.

The 38-year-old wunderkind brought a buzz and a galaxy of star fans to the Vuitton catwalk in his seven years at the label.

"I am deeply honoured to join the house of Dior, a symbol of the ultimate elegance," he said in a statement. "I am committed to create a modern and innovative male silhouette built upon the unique legacy of the house."

He will replace Kris Van Assche who said he was leaving Dior Homme after 11 years at the head of the French menswear label.

Jones made headlines with hook-ups with hip New York streetwear brand Supreme and the iconoclastic British artists Jake and Dinos Chapman during his time at Vuitton.

The fashion label had poached him from British heritage house Dunhill in 2011, which he had dusted down and given a new lease of life.

At Vuitton, he brought his passion for wildlife and exotic travel to his ultra luxurious collections, mixing a lingering nostalgia for British colonial chic with a streetwise edge.

The creator, who had a globetrotting childhood that took in Africa and the Amazon, said in November that he planned to retire in five years, or at least by the time he was 45.

Van Assche's departure comes only weeks after the arrival of new Christian Dior Couture chairman Pietro Beccari, who had worked with Jones at Louis Vuitton.

Dior said the 41-year-old Belgian, who added a punkish street style influence to Dior's fine tailoring, would be staying on with the luxury giant LVMH, which owns the label.