Brazilians, sugar and vulvas: Intimate care a growing multi-million dollar industry in Singapore

Local sugaring studio Sugar(ed) turns four this year, and is credited for bringing in the hair removal method of sugaring to Singapore. ST PHOTO: ALPHONSUS CHERN
Body sugaring therapist Ms Nurul Ashikin sees about eight clients a day and has handled more than 750 virgin Brazilians at Sugar(ed)
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ST PHOTO: ALPHONSUS CHERN
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SINGAPORE - She has tended to the intimate hair removal of more than 3,000 women in Singapore over about four years. But Ms Nurul Ashikin, 30, used to work with machine parts before lady ones.

Ms Shikin, as she prefers to be called, used to do manual jobs in factories but chanced upon a job opening online in 2012, for a new company whose services were confidential. At the interview, she balked when told the job would involve hair removal and handling private parts.

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