Blue jeans are no longer distressed

Clothing brands are renewing their focus on the wardrobe staple after years of it falling behind comfortable alternatives such as leggings and elastic knit pants

NEW YORK • Blue jeans are not fading away. From Ralph Lauren to Calvin Klein, America's biggest fashion labels are pinning their hopes on a revival.

Across the industry, clothing brands are renewing their focus on denim, betting the wardrobe staple can be a major sales driver as jeans battle stretchy pants for supremacy from the waist down.

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A version of this article appeared in the print edition of The Straits Times on April 04, 2018, with the headline 'Blue jeans are no longer distressed'. Print Edition | Subscribe