Bata steps up its game

Stores in Singapore will carry a new range of shoes featuring comfort technology - from acupressure to dri-fit and from air float to air vent systems

The brand synonymous in Singapore with white canvas school shoes - Bata - is turning to new technology to woo customers.

Over six months, starting from August, the footwear company will release a new range of shoes every month in its Asia-Pacific stores. Each range will feature a different type of comfort technology, from acupressure to dri-fit technology, and from air float to air vent systems.

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A version of this article appeared in the print edition of The Straits Times on July 12, 2019, with the headline 'Bata steps up its game'. Print Edition | Subscribe