Bagging the 'it' bag

Silvia Venturini Fendi, the only family member still with the brand, created the iconic Baguette and other Fendi classics

The concept of the "it" bag - a colloquial term the fashion industry uses to describe the must-have bag of the season - has become entrenched in fashion culture in this age of social media.

These days, big fashion houses such as Gucci and Valentino push out new creations in the hope that they will rapidly become viral sensations and the coveted arm candy of celebrities. After debuting on the runways of New York, Milan and Paris, such handbags grab the attention of the fashion world and are imitated endlessly on high street.


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A version of this article appeared in the print edition of The Straits Times on April 13, 2018, with the headline 'Bagging the 'it' bag'. Print Edition | Subscribe