In today's social media age, winning - or simply joining - a reality television show can change your life.
Average Joes turn into mini celebrities overnight, scoring sponsorships and brand deals after the free exposure. In the world of fashion, a televised nod from the industry's most esteemed can elevate a designer's reputation like no other.
Already a subscriber? Log in
Get exclusive reports and insights with more than 500 subscriber-only articles every month
No contract
ST app access on 1 mobile device
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
Join ST's Telegram channel and get the latest breaking news delivered to you.
A version of this article appeared in the print edition of The Straits Times on February 21, 2020, with the headline Back to real life after reality TV. Subscribe