Aijek founder Danelle Woo takes a break

A decade after starting her womenswear label and expanding it abroad, designer Danelle Woo is spent and just wants to be with her family

Home-grown womenswear label Aijek chalked up more than $3 million in global revenue last year and has been stocked at major department stores in the United States, including Bloomingdale's and Neiman Marcus, since 2017.

Breaking into one of the world's largest apparel markets is no mean feat, but instead of running full steam ahead, founder and designer Danelle Woo, 40, is stepping away from it all.

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A version of this article appeared in the print edition of The Straits Times on March 22, 2019, with the headline 'Aijek founder takes a break'. Subscribe