Yoga Lin launches radio campaign

Yoga Lin (centre) with UFM100.3 DJs Xinying (left) and Weilong.
Yoga Lin (centre) with UFM100.3 DJs Xinying (left) and Weilong.PHOTO: SPH RADIO

Taiwanese singer Yoga Lin has launched UFM100.3's annual Mandopop chart campaign in a video clip that can be seen on the radio station's Facebook page.

He made a plug for his own song, Bo Le (Admirer), and joked that he would be happy with a second- place finish so that label-mate Hebe Tien's A Little Happiness can continue its reign atop the chart.

The campaign's objective is to identify the most popular Mandarin pop songs among the radio station's listeners every year. The songs voted onto the list can come from any year and they will be played by the station.

Previous champs of the campaign include Kit Chan's 1998 tune Home (2015), Tiger Huang's Not So Simple from 2009 (2014) and Faye Wong's Red Bean, also from 1998 (2013).

The 10-week-long campaign for the U1000 Music Countdown started on Monday with a three-week SMS nomination period. To take part, send an SMS to 9717-1003 with the following information: UFM, singer and name of nominated song, your name and IC number.

The voting will take place between March 13 and 28 for the shortlist of 2,000 songs, up from 1,500 previously. The final top 1,000 songs will be counted down on air from March 31 to April 14.

UFM100.3 programme director Carine Ang says: "U1000 has not only helped strengthen the brand and music positioning of our station, but also helped us identify and understand the trends and preferences of the public year after year."

Listeners who participate in the nomination, voting and countdown phases will have a chance to win up to $10,000 in cash, as well as other prizes.

A version of this article appeared in the print edition of The Straits Times on February 15, 2017, with the headline 'Yoga Lin launches radio campaign'. Print Edition | Subscribe