Xtreme Media scores again

Its second winning idea at the Asia TV Forum & Market and ScreenSingapore is a series of comedic sports-linked challenges

A documentary about Bhutan and a game show with a fun take on sports are both project ideas from Singapore's Xtreme Media, a winner two years in a row at the Asia TV Forum & Market (ATF) and ScreenSingapore.

Last year, it won several prizes, including $20,000 in cash from Silver Media, at the inaugural South-east Asian Film Financing (Saff) Project Market, with the idea for Happiness Revolution, a documentary about Bhutan's journey in pursuit of Gross National Happiness.

This year at the same event, it won the inaugural ATF Formats Pitch for original, non-scripted entertainment formats.

The winning idea, Hit It, was announced last Thursday. It is planned as a weekly series, with each episode pitting two teams against each other in a series of comedic sports-linked challenges.

Xtreme Media executive producer William Lim, 41, describes it as a mash-up of a wacky Japanese game show and a sports-type show such as American Gladiators.

One idea is to have contestants playing volleyball, but on a court smeared with glue.

The production company gets $3,500 in cash and a consultancy package valued at $16,500. Xtreme Media will work with the United Kingdom's all3media International to develop its idea.

But Mr Lim says that at this point, there is already interest from local and regional broadcasters. He adds: "I'm honoured and feel quite lucky to be winning two times in a row. We are encouraged by the wins and we hope to do better next time round."

His company did not participate in this year's Saff, which gave out two awards last week.

From a field of 15 finalists, Vietnam's mob comedy Mamafia won a full audio post-production package worth $50,000 from Imaginex Studios and Basecamp Films; and Malaysian thriller Terbalik, about an actor trapped in an upside-down car wreckage in the jungle and who is tortured by a group of sadistic boys, won an investment of $20,000 towards its production from Aurora Media Holdings.

Terbalik is from the Malaysia-based husband-and-wife team director Yasu Tanaka and producer Bea Tanaka, both 49.

Bea Tanaka says: "It's about how a man survives in a very extreme situation and we think we have come up with an idea that will travel."

The prize money will come in useful for pre-production and she is targeting to shoot the film in April or May next year.

Of the 10 shortlisted Saff finalists last year, four projects, including Xtreme Media's Happiness Revolution, are in production and slated for release next year.

The project market is a partnership among ScreenSingapore, South-east Asian Audio-Visual Association and Ties That Bind: Asia/ Europe Producers Workshops.

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on December 12, 2016, with the headline Xtreme Media scores again. Subscribe