Why K-pop fever never subsided and is soaring to global heights

Last month, K-pop boyband BTS (above) sold out all 40,000 tickets to a stadium concert in New York City in five minutes. PHOTO: REUTERS
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SINGAPORE - Going by the rabid fan turnout at the HallyuPopFest music festival over the weekend, the demand for South Korean pop music, or K-pop, does not appear to be waning any time soon.

More than 25,000 people over three days showed up at the three-day festival at Singapore Indoor Stadium to catch their favourite K-pop idols sing, dance and, well, look good - never mind that the biggest boyband of the event, Wanna One, had last performed here just two months ago.

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