SEOUL - BTS and Blackpink fans are reportedly at war over K-pop bragging rights.

Over the weekend, both camps were able to claim major victories.

Fans of BTS exploded with joy when the boyband took 37 hours and 37 minutes to get 100 million YouTube views for their new song Boy With Luv. The video was released on Friday (April 12).

The feat was made even sweeter because BTS broke the record set by arch-rivals Blackpink whose Kill This Love video took 62 hours earlier this month.

But the fans of the girl group could also revel in their idols' Friday headlining performance at the prestigious Coachella festival in California.

Showcasing 13 songs in a set lasting more than 50 minutes, the quartet nailed a benchmark as the first female K-pop act to perform at Coachella.

Their set was also livestreamed on a big screen in New York's Times Square.