American rapper Montero Lamar Hill, also known as Lil Nas X, went from college dropout to breakout star in less than a year as his song Old Town Road went viral on the short-form video app TikTok.
The 20-year-old's part-country, part-rap single was the background track to a popular trend in which TikTok users filmed themselves transforming into flannel-clad, Stetson-donning cowboys and cowgirls after drinking from cups labelled "yee yee juice".
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