Veteran hand for 'Disneyflix'

Disney executive Mr Ricky Strauss was recently given the creative oversight of Disneyflix's programming, much to the surprise of many in Hollywood.
Disney executive Mr Ricky Strauss was recently given the creative oversight of Disneyflix's programming, much to the surprise of many in Hollywood.PHOTO: INSTAGRAM/RICKY STRAUSS

Besides content and marketing experience, Mr Ricky Strauss has an awareness of how people connect with the Disney brand

LOS ANGELES • Very little is known about Disneyflix, as some people in Hollywood are calling the Netflix-style streaming service that Disney plans to introduce late next year.

How much will subscriptions cost? Disney has given hints, but no specifics. The name, rollout strategy, precise menu of movies and television shows - all still a mystery.

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A version of this article appeared in the print edition of The Straits Times on August 07, 2018, with the headline 'Veteran hand for 'Disneyflix''. Print Edition | Subscribe