Ultra Singapore, one of the biggest electronic dance music (EDM) festivals in the world, is coming to Singapore on Sept 10 and 11. It will make Singapore the only country in South-east Asia to host a full-fledged edition of the festival in the region.
The outdoor festival will feature three stages and 40 artists which will be announced later, and it will be held at a location that the organisers Ultra Singapore describe as an "iconic venue".
Early-bird tickets go on sale from Tuesday (Jan 19) at 11am at www.ultrasingapore.com . Two-day general admission tickets cost US$135 (S$194) each and premium admission tickets - which include express entry lanes and premium access to dedicated restrooms and food and beverage stalls - are US$160 each.
The Ultra brand was founded in 1997 by executive producer, president and chief executive Russell Faibisch. Last year's Ultra Miami reportedly saw over 165,000 people in attendance.
Mr Alexander Chew, 30, executive producer and partner of Ultra Singapore says: "We are excited for the full festival to be coming to Singapore. We want to provide the fans in the region the proper Ultra experience after the success of last year's Road To Ultra."
Last year, Singapore was one of the venues for Road To Ultra, a smaller, one-day event that is part of a series of international dance music parties launched by the producers of the famed dance music festival brands Ultra and Ultra Worldwide.
The event here saw superstar DJs such as Skrillex, Alesso and Nicky Romero play to an 11,000-strong party crowd at the indoor venue of the Marina Bay Sands Convention Centre on Sept 19. According to organisers,early bird tickets for the event sold out in 21 minutes from the time they were released.
For the main event this year, Ultra Singapore is hoping to draw 20,000 partygoers each day.
Mr Chew says: "Ultra has always worked with the best artists and our goal is to bring a world-class line-up of DJs and live acts to a crowd of over 20,000 a day here in Singapore."
This year, Ultra Festivals will be held in 10 other countries, including Japan, South Korea, Croatia and South Africa.
Ultra Singapore is clearly going to be a rival to the 15-year-old ZoukOut, a mega outdoor electronic dance music festival launched by local nightlife brand Zouk. Both events target partygoers in the region instead of just Singapore.
ZoukOut, which is held annually towards the end of the year at Siloso Beach in Sentosa, has consistently drawn big crowds. Last year's event drew more than 45,000 people over two days. Big name DJs such as Armin Van Buuren and Tiesto headlined the 2015 edition, with two-day festival passes going at $258 each.
Mr Chew does not think Ultra Singapore or ZoukOut will suffer because of the competition.
He says: "In December last year, 70,000 went to Djakarta Warehouse Project, while more than 40,000 went to ZoukOut on the same weekend. We're four months apart (from those events), so I think there's enough market share to go around."