Think before you Tweet - and other rules of social media engagement for celebrities

Social media is now the primary way for celebrities to interact with the public and that has made them more accessible, but it can just as easily be their downfall.
Social media is now the primary way for celebrities to interact with the public and that has made them more accessible, but it can just as easily be their downfall.PHOTO: ST FILE

SINGAPORE - New movie dropped a trailer? Tweet it. Getting ready for an awards show? Instagram story, please.

Social media is now the primary way for celebrities to interact with the public and that has made them more accessible and, sometimes, wealthier. Think American media personality Kylie Jenner, who spun a billionaire fortune and a successful beauty line in large part due to her 136 million followers on Instagram.

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