Tencent eyes Honour Of Kings roll-out to US, Europe to generate more profits

Sources say Tencent plans to launch Honour Of Kings in the US, France, Italy, Spain and Germany.
Sources say Tencent plans to launch Honour Of Kings in the US, France, Italy, Spain and Germany.PHOTO: REUTERS

SHANGHAI (BLOOMBERG) - Tencent Holdings is preparing to roll out smash hit Honour Of Kings to the United States and Europe from as early as September, introducing its single most profitable mobile game to new players beyond China, people familiar with the matter said.

China's largest Internet media company is accelerating the global roll-out of the blockbuster title to diversify its revenue base.

Tencent may also be trying to create a truly global title.

The self-developed Honour, in which players hack and slash their way through battle arenas, has been introduced to markets such as Turkey and Thailand.

Now it also will launch in the US, France, Italy, Spain and Germany, the sources said.

Tencent has already renamed the app Strike Of Kings in many non-Chinese markets.

The game is free to download and generates revenue from users who buy upgrades to improve their odds in battle.