Swift takes on toxic masculinity as The Man

Pop star Taylor Swift in heavy prosthetic as an obnoxious man who skates through life in her music video The Man, which she also directed.
Pop star Taylor Swift in heavy prosthetic as an obnoxious man who skates through life in her music video The Man, which she also directed. PHOTO: YOUTUBE

NEW YORK • Taylor Swift dropped her directorial debut on Thursday, releasing the music video for her song The Man, in which she stars as, quite literally, the man.

In heavy prosthetic and convincing drag, the 30-year-old pop juggernaut parades through the video as an obnoxious man who skates through life to success thanks to the privilege of his gender.

In one notable scene, Swift's male character spreads his legs wide on the subway, unnecessarily crowding the women next to him, and ashes a cigar in the purse of his neighbour.

"I'm so sick of running as fast as I can/Wondering if I'd get there quicker if I was a man/And I'm so sick of them coming at me again/ 'Cause if I was a man, then I'd be the man," she sings in the chorus.

At the video's end, director Swift asks her male character if he could try another take, but make it "sexier" and more "likeable".

Swift used the video for the song off her seventh album, Lover, to highlight that she wrote, directed and owns it - while taking a swipe at the executives she has been publicly feuding with since June last year over the ownership of her early catalogue.

At one point, her character relieves himself on a wall bearing graffiti spelling out the titles of her first six albums, next to a sign that says "Missing. If found return to Taylor Swift", and another barring the use of scooters.

It is an obvious jab at music industry mogul Scooter Braun, who has a majority stake in the master recordings of her first six albums.

Swift owns Lover and has vowed to re-record her earlier albums to create copies she owns herself, starting November this year, the earliest she says her contract allows it.

The video is another notch in her belt as she goes public about her struggles for independence and control of her own voice as an artist who found massive fame when she was young.

In the past few years, Swift has opened up about politics for the first time, endorsing Democratic candidates in Tennessee in 2018 and criticising United States President Donald Trump.

Her recently released Netflix documentary, Miss Americana, shows the superstar, famous for global hits such as Shake It Off, describe how she was told to stay silent on politics to avoid negative press and upsetting her fans.

AGENCE FRANCE-PRESSE

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A version of this article appeared in the print edition of The Straits Times on February 29, 2020, with the headline Swift takes on toxic masculinity as The Man. Subscribe