LOS ANGELES • Tickets for Star Wars: The Force Awakens are going on sale on Monday night (this morning Singapore time), two months before the movie hits North American theatres.
Sales are to start after a new trailer for the seventh instalment of the Star Wars saga airs during the Monday Night Football broadcast on ESPN, Walt Disney Co said in an e-mail statement on Sunday. The movie is set to open in North America on Dec 18.
The Force Awakens is the first in the series since Disney acquired franchise-owner Lucasfilm for US$4 billion in 2012.
"Fans have been super excited ever since the first Force Awakens teaser trailer dropped," said Mr Dave Karger, chief correspondent at the online ticket-seller site Fandango.
"It's been over 10 years since a Star Wars movie was introduced in theatres."
Selling tickets two months before a film's debut is a strategy Hollywood has deployed in the past for its most highly anticipated releases.
The Force Awakens, directed by J.J. Abrams, has revealed itself in two earlier trailers to be very much an homage to the 1977 original, even to the point of including most of its cast.
Disney has been seeding the market for a new generation of fans, showing Star Wars Rebels, a cartoon on its Disney XD network, and releasing toys globally last month in a promotion it dubbed Force Friday.
Disney also released a poster depicting characters in the film.
The poster features faces new and old: General Hux, a ruthless leader of the First Order played by British actor Domhnall Gleeson, who played Bill Weasley in the last two Harry Potter films; Adam Driver (Girls) as the evil Kylo Ren and old hands Harrison Ford and Carrie Fisher as Han Solo and Princess Leia.
BLOOMBERG, AGENCE FRANCE-PRESSE