SPH Radio's Money FM 89.3 sees 59% growth in listenership

Money FM 89.3, which was launched in January 2018, is one of SPH Radio's five radio stations and focuses on business and personal finance news.
Money FM 89.3, which was launched in January 2018, is one of SPH Radio's five radio stations and focuses on business and personal finance news.PHOTO: ST FILE

SINGAPORE - Singapore's youngest radio station Money FM 89.3 had significantly more people tuning into it in the past four months, with a growth of 59 per cent to 89,000 listeners, according to a Nielsen survey.

Money FM 89.3, which was launched in January, is one of SPH Radio's five radio stations and focuses on business and personal finance news. The SPH Radio stable also includes English stations One FM 91.3 and Kiss92, and Mandarin stations UFM100.3 and 96.3 Hao FM.

The results of the Nielsen survey, which was conducted over September and October and involved 2,009 respondents, were released on Thursday afternoon (Nov 22).

Overall, SPH Radio has seen a growth of 2 per cent in audience figures since June, when the last Nielsen survey was released, putting total listenership at 1.46 million.

Besides Money FM 89.3, SPH Radio's UFM100.3 saw a 10 per cent increase in listeners to hit 404,000.

The Nielsen survey also found that Mediacorp's Class 95 was the most tuned-into English radio channel, with 805,000 listeners, while YES 933 channel was the most popular among the Mandarin radio stations, with 789,000 listeners.

In a statement on Thursday, Singapore Press Holdings (SPH) said that it had seen a spike in digital listenership across all five of its stations.

 
 
 

Monthly digital listenership reached more than 800,000 unique users in October, up 23 per cent from June 2018.

For example, One FM 91.3, which plays hit songs from the 1980s to present day, saw its digital listenership jump 80 per cent between June and October, following a rebranding exercise in August.

The other four stations also saw double-digit increases in digital listenership.

SPH Radio general manager Sim Hong Huat said: "We are pleased with the overall growth for SPH Radio. The increase in digital listenership across all five stations is definitely a positive sign as radio consumption habits change with the times.

"This has been a great year for SPH Radio and our audience can look forward to more exciting things to come as we continue to deepen our engagement with fans and partners."