Sounds to make you feel good

Videos that stimulate ASMR, or a pleasant, tingling sensation in the viewer, are taking YouTube by storm

SPH Brightcove Video
ASMR, or autonomous sensory meridian response, videos are seen as a new way for people to relax or lull themselves to sleep. The videos often feature whispering, tapping, popping of bubble wrap, or role playing.
SPH Brightcove Video
ASMR, or autonomous sensory meridian response, videos are seen as a new way for people to relax or lull themselves to sleep. The videos often feature whispering, tapping, popping of bubble wrap, or role playing.
New: Gift this subscriber-only story to your friends and family

In a 13-minute video that has racked up more than 8.5 million views on YouTube, American rapper Cardi B whispers gently into two hyper-sensitive microphones as she looks straight into the camera.

She caresses a furry pillow and taps the base of a wooden children's toy slowly and deliberately with her long acrylic nails.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Sunday Times on November 18, 2018, with the headline Sounds to make you feel good. Subscribe