Sounds to make you feel good

Videos that stimulate ASMR, or a pleasant, tingling sensation in the viewer, are taking YouTube by storm

In a 13-minute video that has racked up more than 8.5 million views on YouTube, American rapper Cardi B whispers gently into two hyper-sensitive microphones as she looks straight into the camera.

She caresses a furry pillow and taps the base of a wooden children's toy slowly and deliberately with her long acrylic nails.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month
  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

A version of this article appeared in the print edition of The Sunday Times on November 18, 2018, with the headline 'Sounds to make you feel good'. Subscribe