Song Hye Kyo to be succeeded by Kim You Jung as face of Laneige

Actress Song Hye Kyo (left) will be succeeded by rising star Kim You Jung as the face of cosmetics brand Laneige.
Actress Song Hye Kyo (left) will be succeeded by rising star Kim You Jung as the face of cosmetics brand Laneige. PHOTOS: LANEIGE, ST FILE

SEOUL - Cosmetics brand Laneige has named rising actress Kim You Jung its new model.

K-drama superstar Song Hye Kyo, who has been the face of the brand for a decade, will front it until March.

Song announced the end of her 10-year working relationship with the brand by South Korea's biggest cosmetics company, Amorepacific, on Instagram at the start of the year, Apple Daily said. She said she would start a "new journey" with Sulwhasoo, another of Amorepacific's brands.

Amorepacific has benefited greatly from its association with Song, 36, one of the biggest stars of the Korean Wave. In 2016, a Laneige lipstick became a bestseller after she applied it in the hit Descendants Of The Sun.

Kim, a former child actress (The Moon Embracing The Sun), has risen in popularity after playing her first adult role in Love In The Moonlight in 2016.

The 18-year-old will be a new brand ambassador for Laneige, alongside actress Lee Sung Kyoung. Lee, 27, is known for roles in dramas including Weightlifting Fairy Kim Bok Joo (2016).