Psy to set up own firm

K-pop sensation Psy has decided to build his own "nest" instead and set up his own management firm.
K-pop sensation Psy has decided to build his own "nest" instead and set up his own management firm. PHOTO: AFP

SEOUL • K-pop sensation Psy no longer wants to be under the wing of management company YG Entertainment.

A proven high-flier himself since his Gangnam Style soared worldwide in 2012, the 40-year-old has decided to build his own "nest" instead and set up his own management firm.

South Korea's music industry is dominated by powerful management companies which pick up prospects at an early age, usually in their early or mid-teens, and put them through gruelling singing and dancing lessons.

The agents dictate everything from musical style to mobile phone use.

A statement from YG, though, sought to put a positive spin on the development. "We have decided, through a deep conversation, to end the contract to respect Psy's thoughts on taking on new challenges," it read.

He has been part of its stable for eight years. "Our close relationship with Psy will continue forever regardless of a contract," YG said. "We will support his new start."

Psy, whose Gangnam Style video has been viewed more than 3.1 billion times on YouTube, released his eighth studio album 4x2=8 a year ago.

AGENCE FRANCE-PRESSE

A version of this article appeared in the print edition of The Straits Times on May 17, 2018, with the headline 'Psy to set up own firm'. Print Edition | Subscribe