No little gold statue, but Oscar nominees get to walk home with $170,000 'goodie bag'

NOT everyone gets the little gold statue at the Academy Awards, but no one goes home empty-handed at the Oscars.

This year's nominees for the key awards will walk away with a luxurious gift bag worth a cool US$125,000 ($170,000), according to Variety magazine.

Put together by marketing company Distinctive Assets, the gift bags were introduced at the Oscars 13 years ago - with their value increasing with each passing year.

Last year's goodies, for instance, were worth US$85,000, while the figure stood at US$55,000 in 2013.

The gift bags were given to nominees of key categories: Best actor/actress, best supporting actor/actress and best director.

The crown jewel in the bag this year? A US$20,000 gift certificate for Enigma Life founder Olessia Kantor to fly to meet the celebrities personally "to discuss their 2015 horoscope, analyse dreams and teach them mind control techniques".

Other perks include a luxury train ride through the Canadian Rockies, which is worth more than US$14,500, a three-night stay at a Tuscan resort that will cost US$1,500 and natural French Mediterranean sea salts worth US$1,500.

So don't feel too sorry if British dreamboat Benedict Cumberbatch doesn't pick up the Best Actor award for his turn as Alan Turing in The Imitation Game, or if hot favourite Julianne Moore gets bypassed for Best Actress - they will have plenty to help them cope with the trauma of losing.

mklee@sph.com.sg

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