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Niche acts are hot: Boutique concert promoters looking beyond familiar names

Boutique gig promoters bring in more non-mainstream acts than before and inject diversity into the music scene

Explosions in the Sky playing at The Coliseum in March 2017. — Explosions in the Sky playing at The Coliseum in March 2017. PHOTO: SYMMETRY ENTERTAINMENT

Superorganism playing at The Pavilion @ Far East Square in January 2018. — Superorganism playing at The Pavilion @ Far East Square in January 2018.PHOTO: COLLECTIVE MINDS AND STUDIO 180

Unknown Mortal Orchestra playing at The Coliseum in March 2017. — Unknown Mortal Orchestra playing at The Coliseum in March 2017.PHOTO: SYMMETRY ENTERTAINMENT

Breakbot performing at OverEasy Orchard. — Breakbot performing at OverEasy Orchard.PHOTO: COLLECTIVE MINDS & OVEREASY

Kamasi Washington performing at Capitol Theatre. — Kamasi Washington performing at Capitol Theatre.PHOTO: COLLECTIVE MINDS AND STUDIO 180

Anjali Raguraman

Published:

Feb 7, 2019, 5:00 am SGT

While Singapore has played host to big-name performers such as British singer-songwriter Ed Sheeran and American singer-songwriter Bruno Mars, a group of boutique concert promoters is looking beyond familiar names and injecting diversity to the live music scene here.

In the past three years, the likes of Collective Minds, Figure8 Agency and Symmetry Entertainment are searching out and bringing in acts that established promoters would not typically bank on.

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