Niche acts are hot: Boutique concert promoters looking beyond familiar names

Boutique gig promoters bring in more non-mainstream acts than before and inject diversity into the music scene

While Singapore has played host to big-name performers such as British singer-songwriter Ed Sheeran and American singer-songwriter Bruno Mars, a group of boutique concert promoters is looking beyond familiar names and injecting diversity to the live music scene here.

In the past three years, the likes of Collective Minds, Figure8 Agency and Symmetry Entertainment are searching out and bringing in acts that established promoters would not typically bank on.

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A version of this article appeared in the print edition of The Straits Times on February 07, 2019, with the headline 'Niche acts are hot'. Print Edition | Subscribe