LOS ANGELES • HBO's hit mediaeval fantasy series Game Of Thrones led nominations for the Emmy Awards on Thursday, but streaming service Netflix knocked HBO off its pedestal as the network with the most nods.
A slew of first-time Emmy contenders included Sandra Oh as the first Asian-American lead comedy actress nominee for her role in quirky spy series Killing Eve, and Rachel Brosnahan's 1950s housewife-turned-comedienne in The Marvelous Mrs Maisel.
Female-led shows and stories also did well as television continues to lead the way in reflecting social change, while the likes of Donald Glover, Tracee Ellis Ross, Penelope Cruz, Antonio Banderas, Issa Rae, Regina King and John Legend headed a racially diverse acting line-up.
Games Of Thrones got 22 nods, including for best drama series. It was followed by NBC's sketch show Saturday Night Live and HBO's sci-fi series Westworld, with 21 nominations each, and Hulu's dystopian vision The Handmaid's Tale, with 20.
Just five years after the launch of its first original series House Of Cards, Netflix ended HBO's 17-year streak as the most Emmy-nominated network. It gathered 112 nods for shows that ranged from supernatural drama Stranger Things and British royal show The Crown to female wrestling comedy Glow and reality makeover series Queer Eye.
HBO, which has been acquired by wireless carrier AT&T, had 108 nominations and noted in a statement that it was the eighth year it had gathered 100 nominations or more. NBC shows earned 78 nods.
Netflix campaigned heavily for the Emmys, the highest honours in television, and says it has budgeted US$8 billion (S$10.9 billion) for programming this year.
Stranger Things executive producer and director Shawn Levy said the streaming service was a joy to work with. "They follow our lead and they don't make us live inside a box either creatively or financially, and that is almost unheard of among networks and movie studios," he told Reuters on Thursday.
The Emmy awards will be handed out in Los Angeles on Sept 17 in a ceremony hosted by Saturday Night Live cast members Michael Che and Colin Jost.
Game Of Thrones will compete for best drama with last year's Emmy champion, The Handmaid's Tale, which also won nods for actresses Elisabeth Moss, Alexis Bledel, Samira Wiley, Ann Dowd and Yvonne Strahovski.
Bruce Miller, executive producer of The Handmaid's Tale, acknowledged that the show's vision of a theocracy where women are treated as property was hard to watch. "You are basically writing a show about the way you pray that the world won't go and then it starts going that way. We sit around and pray for irrelevance," he said.
Other best drama contenders include The Crown, NBC's family drama This Is Us, Cold War spy series The Americans on FX and Westworld.
Game Of Thrones was out of the running last year because the show aired later than usual.
In the comedy categories, hip-hop-themed FX show Atlanta is up against Amazon's The Marvelous Mrs Maisel, ABC's Black-ish, Glow, Curb Your Enthusiasm, quirky comedy Barry, tech comedy Silicon Valley and Unbreakable Kimmy Schmidt.