It does not hit cinemas until August, but excitement is already building over the Crazy Rich Asians movie. The first trailer has racked up more than four million YouTube views since it was released on Monday and, that same evening in Los Angeles, the director and cast unveiled the film at its first public screening.

At the Theatre at Ace Hotel, one of the hippest screening venues in the city, director Jon Chu addressed an enthusiastic crowd who had packed the house and proceeded to whoop and cheer throughout the movie.