SINGAPORE - More people are listening to Singapore Press Holdings' (SPH) English radio station Kiss92 and Mandarin station UFM100.3, according to the latest Nielsen radio survey results.
Kiss92 also regained its position as Singapore's No. 1 English music station based on percentage share of listenership. The station's cumulative listenership rose from 567,000 to 661,000, the biggest leap among all English radio stations here.
Listenership for UFM100.3, SPH Radio's only Mandarin station, jumped from 399,000 to 422,000 while it held steady at 255,000 for its other English station, ONE FM 91.3.
Kiss92 plays adult contemporary music targeted at women aged 30 and above, as well as families. ONE FM 91.3 plays music targeting males above 30, as well as sports and lifestyle updates. UFM100.3 is targeted at working professionals aged between 35 and 49.
SPH Radio's general manager Sim Hong Huat says that his team will continue to "give what our fans want". Later this year, they will launch two more radio stations, which were awarded to SPH Radio during the latest round of tenders.
"With the new stations, we hope to be able to fill the gaps in listenership among Singaporeans in the radio space," he says.
The senior program director for Kiss92 and ONE FM 91.3, Mr Jamie Meldrum, attributed the latest results to the stations' staff and fans. "The team did a great job and it clearly shows in the results. We are truly thankful to our fans that have made this possible."
Ms Carine Ang, the senior program director for UFM100.3, says: "We are extremely happy to see the station and our fan base grow from strength to strength. It still excites the team to meet fans at events and this closeness with them lets the team know what the fans are looking for."
The live finale event for UFM100.3's annual U1000 music countdown at Bugis Junction recently attracted a crowd of 3,000, who sang along to the top 10 songs.