Cannes Lions awards

Local film-maker in winning team

Mr David Liu, a Singaporean film-maker, has won one of the top prizes at the prestigious Cannes Lions awards.

He was part of the team that nabbed the Digital Craft Grand Prix award on Wednesday for a virtual-reality (VR) music video for The Aeronaut.

The song is from two-time Grammy winner Billy Corgan's second solo album, Ogilala.

The music video features a hologram performance by The Smashing Pumpkins frontman, who is surrounded by surreal virtual environments.

This is believed to be the first Grand Prix Cannes Lions win for a VR project by a Singaporean.

The joint project involved Isobar, a Tokyo-based digital agency; New York-based Viacom Next, Viacom's production studio focused on building immersive experiences; as well as American VR artist Danny Bittman.

Mr Liu, 35, who was the creative director of Virtual Reality at Viacom Next, directed the video and VR experience alongside Viacom Next vice-president Rob Ruffler, according to news site VR Scout.

He told The Straits Times that the video was a risky undertaking.

"Being at the forefront of a new medium is always terrifying. There are no rules and precedents. This has been a humbling, unexpected win that validates our vision of how music can be best experienced in virtual reality."

The Cannes Lions International Festival of Creativity, held in Cannes, France, recognises those working in industries such as creative communications and advertising.

A version of this article appeared in the print edition of The Straits Times on June 23, 2018, with the headline 'Local film-maker in winning team'. Print Edition | Subscribe