Kid Rock's run for Senate a publicity stunt

CHICAGO • Kid Rock has finally elected to tell the truth - he was just kidding. On Tuesday, the American musician ended months of speculation that he would run for the United States Senate, saying he fed the rumours as a publicity stunt.

In an expletive-laden interview on shock radio jock Howard Stern's show, the outspoken musician said he had created a fake campaign website and fuelled rumours on social media to promote his new album, Sweet Southern Sugar.

"I'm not running for Senate. Are you kidding me? Who couldn't figure that out? I'm releasing a new album. I'm going on tour too," said the 46-year-old.

The musician, who supports US President Donald Trump, had received some encouragement from the Republican Party to challenge an incumbent senator who is a Democrat.

There were even polls conducted to gauge his political standing in the state. The latest showed he trailed the incumbent by eight points.

The interview appeared to confirm that Rock's three-month-old "Senate bid" - which began when his website started selling campaign merchandise in July - was a remarkably successful publicity stunt.

A handful of tweets and blog posts, followed by "political speeches" in the middle of his concerts - delivered behind an official-looking lectern - led to numerous think pieces and reporters mulling over his "major announcements".

But do not rule Rock out from the Senate race. He told Stern that if newspapers continued to make fun of him, he would jump in and defeat the incumbent to exact revenge.


A version of this article appeared in the print edition of The Straits Times on October 26, 2017, with the headline 'Kid Rock's run for Senate a publicity stunt'. Print Edition | Subscribe