TAIPEI • Pop king Jay Chou is entering a new realm, the gaming market, as the leader of an e-sport team.

The singer, who joined JY Entertainment in buying top Taiwanese e-sport team Taipei Assassins, unveiled the new name of the team, J Gaming, at a press conference on Tuesday, said Taiwan's Central News Agency.

He did not put money into the deal. Instead, China Digital Culture is paying him the equivalent of HK$10 million (S$1.7 million) in shares for his image rights, said Apple Daily.

Although he is a known fan of League Of Legends, one of the world's most popular video games, he will not participate in tournaments with J Gaming, said the reports. But he is playing exhibition games and hoping to recruit players.

He said on Tuesday: "Kids who join J Gaming won't be bad, won't smoke, won't go home late. They will be strictly controlled and have a comfortable training environment." He assured parents their children would be taken care of.

Even with his crazy schedule - his latest Hollywood movie, Now You See Me 2, is out in June; he has also been working on a record to be released in July - he still plays video games at night to relax, he said.

And it is great for his wife, model Hannah Quinlivan, as he has taken over the night feeds of their baby daughter, Hathaway. "I'll make the milk in the middle of the night, I'm not sleeping anyway," he said.