Come June 25, Madrid will see an explosion of dance, colours and over the top performances as the city hosts the "Bollywood Oscars". First held in 2000, the International Indian Film Academy awards ceremony honours the previous year's films and is held in a different country each year. Over 100 Bollywood stars will attend this year's ceremony, which is expected to bring 15,000 visitors to Madrid during the week of the ceremony and generate 15 million euros (S$23 million) in revenue, organisers said.