For his 30th birthday, Mr Jay Steider decided to spend it surrounded by some of his favourite things - beer and friends.
And where better than at Beerfest Asia 2016, the largest beer festival in Asia, where he could chug away and party to his heart's content.
Mr Steider, who is from the United States and works in the oil and gas industry here, told The Straits Times last Saturday: "It's only 8.30pm, but I've had 12 beers - each from a different country. It's great. I'm having a blast."
He was among about 27,500 partygoers who had turned up by the end of Saturday night. The four-day event ended yesterday at the Marina Promenade.
Organised by Sphere Exhibits, a subsidiary of Singapore Press Holdings, and presented by UOB Cards, this year's edition - the eighth - is the largest yet.
Partygoers - many wearing Viking hats, toy fireman helmets and other costumes - were spoilt for choice with more than 500 beers from over 35 exhibitors.
These included award-winning beers such as Hertog Jan Grand Prestige, which won the Best of Festival award at last Thursday's Asia Beer Awards.
The awards honour and recognise the best in the beer industry.
Treasury executive Tan Kok Seng, 30, who arrived with his friends at 5pm to beat the crowds who were in full force by 8pm, says: "We want to try the beers that we cannot find anywhere else."
With a laugh, he adds: "We will stay as long as possible - as long as we are not drunk."
Guests also had fun playing darts, beer pong and poolball - it follows pool table rules, but is played on a tiny soccer pitch with players kicking balls made to look like pool balls.
Says administration officer Benson Ng, 30, who played several games of darts with his friends: "There are more activities to do this year, which is good because it adds to the party atmosphere."
Stand-up comedians entertained visitors at the comedy lounge.
Bangkok-based comedian Chris Wegoda took the stage at 7.30pm and quickly proclaimed he was not a hotel booking website despite his last name sounding like one.
Later, Canadian comedian Wes Zaharuk had the audiences in stitches with his act, which at one point involved blowing toilet paper at the audience.
As night fell, bands such as local cover band SuperSonic got the crowd onto their feet at the rock marquee with songs such as Zombie by The Cranberries and Summer Of '69 by Bryan Adams.
Atlanta-based tribute band Slippery When Wet received some of the loudest cheers of the night when they performed Bon Jovi hits such as Always and Blaze Of Glory.
Over at the electronic marquee, hits such as Talk Dirty by Jason Derulo and Worth It by Fifth Harmony got the crowds grooving.
In all, there were three areas where crowds could enjoy music.
At 9pm, the Euro 2016 match between Belgium and Ireland was projected onto a giant screen at an open-air area, much to the delight of soccer fans.
There were photo opportunities aplenty. Some promoters carried giant inflatable beer bottles on their backs and there was a man in a large T-rex costume happy to pose for pictures.
One guest even brought along a drone, which flew high above the crowd, capturing the merriment from above.
Says brand account manager Marilyn Teo, 25, a first-timer at the event who came with about 10 friends: "It's so much fun. The beers are great and there is so much to do.
"I'm definitely coming back next year, and I'm going to bring even more friends."