LONDON • Maybe the critics have thrown plenty of mud at Gwyneth Paltrow, rubbishing her claims of wellness linked to certain treatments or objects.

She has now another say on the matter, with the defiant lifestyle campaigner covered in mud on the cover of the first issue of Goop magazine.

True to form, it includes an interview with her where she discusses alternative remedies.

Of her first bee-venom treatment, she revealed: "The doctor stings you (with a live bee) like it's an acupuncture needle. I had it done on my caesarean scar... I had some buckling in the scar and it really evened it out."

The magazine widens the lifestyle platform that she launched in 2008. Her recent initiatives include a debut wellness summit called In Goop Health, said The Hollywood Reporter.

Last month, an American advertising watchdog filed a complaint with two California district attorneys stating that Goop was making misleading claims to promote products.