From The Lion King to Mulan: The economics of remakes

The Lion King and Mulan, films that have been revived from their predecessors.
The Lion King and Mulan, films that have been revived from their predecessors.PHOTOS: THE WALT DISNEY COMPANY, MULAN/FACEBOOK

SINGAPORE - Disney raids its cupboard of old films instead of creating new titles because reviving old stuff costs less - introducing new characters and stories takes a lot of marketing dollars. Also, remakes, even the mediocre ones, make money at the box office.

Parents who saw Beauty And The Beast (1991) or Aladdin (1992) when they were younger will take their children to the live action remakes (2017 and 2019, respectively). Disney is doing what any savvy corporation with shareholders would do - wring new money out of old brands.

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