Facebook Inc has signed deals worth more than US$50 million (S$67 million) with media companies and celebrities to create videos for its live-streaming service, the Wall Street Journal reported.
Facebook has signed almost 140 deals, including with CNN, The New York Times, Vox Media, Tastemade, Mashable and Huffington Post, the Journal reported on Tuesday, citing a document.
Comedian Kevin Hart, celebrity chef Gordon Ramsay, wellness guru Deepak Chopra and NFL quarterback Russell Wilson are among the celebrities that Facebook has partnered.
"We have an early beta program for a relatively small number of partners that includes a broad range of content types from regions around the world," Mr Justin Osofsky, vice-president of global operations and media partnerships at Facebook, said in an e-mail.
"We wanted to invite a broad set of partners so we could get feedback from a variety of organisations about what works and what doesn't."
The document shows that Facebook's deal with online publisher BuzzFeed has the highest value at US$3.05 million, the Journal said, followed by The New York Times at US$3.03 million and CNN at US$2.5 million.