Eventbrite sets up localised platform here

Eventbrite is the ticketing platform for events such as Singapore Wine Fiesta (top) and Saturday Kids (above).
Eventbrite is the ticketing platform for events such as Singapore Wine Fiesta (above) and Saturday Kids.PHOTOS: SINGAPORE WINE FIESTA, SATURDAY KIDS
Eventbrite is the ticketing platform for events such as Singapore Wine Fiesta (top) and Saturday Kids (above).
Eventbrite is the ticketing platform for events such as Singapore Wine Fiesta and Saturday Kids (above).PHOTOS: SINGAPORE WINE FIESTA, SATURDAY KIDS

To meet Singapore's growing appetite for live experiences such as festivals and conferences, event management and ticketing website Eventbrite launched its first localised platform on the Asian market in Singapore yesterday.

The United States-based platform, which allows individuals and businesses to create and manage their own events, has been on the Singapore market since 2012, and has since served as the platform for more than 90,000 events.

There has been 40 per cent year-on-year growth in the number of events that have been put on the platform here since it first entered the market, with the highest growth in events pertaining to food and wine, science and technology, and conferences and business events, which spurred the decision to set up a local presence.

"We see the live-experience economy is already booming in Singapore, but we want to lean into that and help fuel it," says Mr Phil Silverstone, 39, general manager for Eventbrite in the Asia-Pacific region, who was in town for the launch.

The localised platform at eventbrite.sg will mean payment processing in Singapore dollars and content that is curated for the local market.

Event creators also get insights into best practices via a blog to help them grow their businesses. Previously, payments were processed by online-payment system PayPal.

"The localised platform also allows us to turn on other features like reserve seating capability and advance payouts, which help event creators with cash flow by giving them access to funds ahead of the event," adds Mr Silverstone.

Eventbrite is part of a slew of existing ticketing platforms here, which includes Sistic, ApacTix, Sportshub Tix and Waave, as well as Australia's Ticketek, which announced last month that it was ramping up its presence in Singapore with its new ticketing portal, Ticketek Singapore.

Eventbrite, however, sits in the space between ticket platforms catering to the large-scale sporting and touring acts, and the other end of the spectrum, comprising events such as birthday parties and small gatherings.

Mr John Tan, 37, chief executive officer of Saturday Kids, which teaches children to code, has been using the platform since setting up his business in 2012.

Through Saturday Kids classes - which include programming, electronics and digital art - listed on Eventbrite, he and his team have taught more than 3,000 students about digital literacy.

"It's an easy, fuss-free way to get our courses up on the Internet for people to be able to buy tickets," says Mr Tan.

He also likes the ability to track ticket sales via the platform.

"We stick to a ratio of one instructor to six kids a class, so it is important there's a system that allows us to track how many slots have been taken up in real time," he says.

Other event creators, such as Singapore Wine Fiesta organisers The Straits Wine Company, welcome the localised version of the platform.

While Singapore Wine Fiesta has been using ticketing platforms such as Sistic, Waave and Eventbrite over the last 11 years, it switched to Eventbrite exclusively last year.

Unlike other platforms, Ms Rachel Westbrook, 42, senior business development manager at The Straits Wine Company, says it chose Eventbrite because it was easier to "offer different tiers of tickets and various promotions, send invitations and updates on the event to attendees, as well as seamlessly incorporate (the sign-ups) into admissions at the door".

She also welcomes the addition of payment methods such as credit and debit cards.

"This gives people more options because not everyone uses PayPal," she adds.

A version of this article appeared in the print edition of The Straits Times on February 28, 2019, with the headline 'Eventbrite sets up localised platform here'. Print Edition | Subscribe