SINGAPORE - After teasing viewers with a clip of Yishun for the second season of its hit series Stranger Things in March, Netflix Singapore has returned with a gritty shot of Eleven and her friends at no less than the familiar Toa Payoh dragon playground.
The grainy photo of the four friends at the playground was posted on Netflix Singapore's Facebook page on Thursday (Oct 26) night.
The second season of the sci-fi horror television series started airing on Netflix on Friday.
In the new season, set in 1984 in Hawkins, Indiana, "a bigger, sinister entity still threatens those who survived".
It follows the timeline of the first season, where Joyce Byers, played by 1990s star Winona Ryders, searches for her son after he mysteriously vanishes. It is later revealed that he had been taken to a parallel universe called the Upside Down.
The American video streaming giant's tactic of using local elements as part of its promotion campaign has proven a hit online.
The latest photo has been liked more than 2,200 times.
Facebook user Alif Azhar wrote: "And this playground is still here right now opposite my house at Toa Payoh... I'm looking at it now... Nothing scary... Good night."
In March, Netflix posted a clip showing a Yishun MRT station sign against a background of the Upside Down, or a parallel universe in the sci-fi horror television series.
A shadow passes by briefly halfway through the 11-second clip.
That post went viral, with more than 2,000 shares.
"Is #Yishun cursed, simply unlucky, or struck by something stranger? We'll leave you to decide," wrote Netflix on its Facebook page.
A spokesman for Netflix told The Straits Times on Friday that they chose to feature Yishun and the dragon playground as Netflix wants "to bring joy to fans of the show in a local way".
"At Netflix, we are always looking to surprise and delight our consumers both in the Netflix Originals and shows that are available on our platform and in our engagement with fans," said the spokesman. "Just like our members, we’re huge fans of entertainment and we’re just as excited to bring our the best stories to the world, sharing in the fandom."
The first season of Stranger Things last year launched its young unknown actors to stardom, including Millie Bobby Brown, Gaten Matarazzo, Finn Wolfhard, Noah Schnapp and Caleb McLaughlin.