ATLANTA • Atlanta's scorching August heat did not stop Ms Megan Nelson from slipping on a long faux fur coat and dressing up like Cruella de Vil for her first Doggy Con convention.
It is a pet event for costumed canines inspired by the upcoming Dragon Con convention.
Doggy Con drew hundreds of dog owners and spectators last Saturday to an Atlanta park for their own cosplay convention, dressing up like fictional characters from video games, movies and other corners of the pop-culture universe.
For Ms Nelson, that meant strutting and posing for photos alongside her dog Darla, a young chocolate Labrador Retriever mix sporting a Dalmatian costume.
Woodruff Park project manager Ansley Whipple said: "It's everybody coming together for just pure cuteness and joy."
The Doggy Con event in Atlanta's downtown Woodruff Park signals the approach of the internationally known Dragon Con pop-culture convention.
For more than 30 years, Dragon Con has attracted thousands of cosplay devotees and others to Atlanta for its annual costumed fandom events.
Ms Paige Sullivan, marketing manager for Atlanta Downtown, said the Doggy Con celebration is a small-scale convention organised with the local residents in mind.
"Doggy Con kind of kicks off Dragon Con season downtown," she added. "I think that's very unique to our city."
Organisers sold out of vendor spots and welcomed pet retailers, animal welfare non-profit groups and food trucks to the park.
The highlight of Saturday's convention was a pet parade and costume contest in which prizes were doled out for dressed-up dogs and human companions.
Dragon Con donated prizes, including passes to its convention from Aug 29 to Sept 2.
Ms Nelson and Darla won the judges' award for best dog and owner combination costume.
The highest-scoring dog wore gold-rimmed sunglasses and another dressed like Yoda from Star Wars won for best cosplay costume.
A fan-favourite pair of Dachshunds were costumed like Starbucks coffee cups, complementing their owner who dressed as a Starbucks barista.
Although Ms Nelson had never before attended Doggy Con, she was no stranger to fandom festivities.
She has turned up at Dragon Con since she moved to the Atlanta area five years ago and owns about 60 costumes, she said. "I love dressing up, obviously, so what better excuse?" she said.