Desperate to break into China, Hollywood studios are still struggling to crack the code on what Chinese audiences want.
But the 2017 movie A Dog's Purpose accidentally stumbled onto a winning formula. The weepy tale of beloved pet Bailey - who dies but is repeatedly reincarnated to help his human family - scooped up US$205 million (S$280.5 million) at the global box office, US$88 million of that in China compared with US$64 million in the United States.
Please subscribe or log in to continue reading the full article.
Get unlimited access to all stories at $0.99/month
- Latest headlines and exclusive stories
- In-depth analyses and award-winning multimedia content
- Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*
*Terms and conditions apply.