SINGAPORE - Critically acclaimed SG50 film anthology 7 Letters will extend its run in cinemas for another week until Sept 2, due to popular demand.
Since it started its limited run at selected Golden Village cineplexes last week, it had grossed a healthy $137,000 over five days.
7 Letters is a collection of seven short films by seven of Singapore's most prominent film-makers, namely Boo Junfeng, Eric Khoo, K. Rajagopal, Jack Neo, Tan Pin Pin, Kelvin Tong and Royston Tan. In the works, the directors essay their personal connections with their home of Singapore.
There had been much public demand to see the work ever since it played to unanimous critical praise when it premiered at the Capitol Theatre last month. Tickets for all three showings that weekend were snapped up within two hours of their release.
Additional screenings were then arranged to be shown at the National Museum for National Day two weekends later. Those tickets were gone within a few hours as well.
Normal prices to the Golden Village screenings apply. All proceeds, after covering any theatrical and distribution costs, will go towards the 7 Letters' beneficiaries announced earlier. 7 Letters is fully supported by the Singapore Film Commission.