Breaking Bad drug dealer dolls cook up Toys"R"Us controversy

Television still: Breaking Bad starring Bryan Cranston and Aaron Paul. -- PHOTO: AMC
Television still: Breaking Bad starring Bryan Cranston and Aaron Paul. -- PHOTO: AMC
The 'Breaking Bad Hazmat Suit' costume on the racks at the Halloween Club store in Montebello, California on Oct 16, 2014 ahead of the annual end of the month tradition on Oct 31, 2014. -- PHOTO: AFP

Washington (Agence France-Presse) - Toys"R"Us was embroiled in controversy on Tuesday after a Florida woman complained about the children's store selling dolls of fictional drug dealer Walter White and other characters from hit television show Breaking Bad.

Plastic figurines include White holding a handgun and his accomplice, Jesse Pinkman, wearing a protective suit used in the manufacture of crystallised methamphetamine. It comes complete with a gas mask and a tray of blue crystals.

The Toys"R"Us decision to sell the doll, "complete with a detachable sack of cash and a bag of meth, alongside children's toys, is a dangerous deviation from their family-friendly values", Ms Susan Schrivjer of Fort Myers, Florida wrote in an online petition for the products to be pulled.

"Knowing that those are the items that one needs to make meth, I just think that it's wrong," she told Fox affiliate WFTX.

"Get those taken off the shelves and put them in an appropriate store. Put them in an adult store."

Breaking Bad follows the story of White, a high school chemistry teacher who morphs into a drugs kingpin.

Toys"R"Us did not immediately respond to a call for comment. In a statement to NBC News, the toy store said "the product packaging clearly notes that the items are intended for ages 15 and up" and "are located in the adult action figure area of our stores".

But by Tuesday morning, the Walter White doll was no longer available on the shop website, though the Pinkman character remained.

Ms Schrivjer's petition, posted on the Obama administration's website, had garnered more than 7,000 signatures by Tuesday.

One petition supporter, posting under the name Jaime Keasler from Georgia, wrote: "It's sick that a company would design kids toys that glorify the making of meth.

"As my 11-year-old daughter just said, 'I thought we were suppose(d) to teach kids not to do drugs.' Exactly."

Toys"R"Us describes itself as "the world's leading dedicated toy and baby products retailer" and has stores throughout the United States and in 35 countries and jurisdictions.

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