Baron Cohen to launch TV series, Who Is America?

LOS ANGELES • Sacha Baron Cohen, the British comedian, ridiculed Kazakhstan and Middle America in the 2006 fauxdocumentary film Borat.

He also satirised the fashion industry in the 2009 movie Bruno.

Now, he is heading back to television for the first time in a decade with a comedy series about the United States.

Cable channel Showtime said the seven-episode Who Is America? will launch on Sunday in the US and on July 16 on Britain's Channel 4.

The announcement gave few details other than to say it will "explore the diverse individuals, from the infamous to the unknown across the political and cultural spectrum".

It is not clear whether Baron Cohen, 46, would resurrect his cheeky alter ego Ali G., a white English rapper whose interviews with subjects, including Mr Donald Trump, launched his comedy career some 20 years ago.

But recent projects, including The Dictator (2012) and The Brothers Grimsby (2016), have been less successful.

REUTERS

A version of this article appeared in the print edition of The Straits Times on July 11, 2018, with the headline 'Baron Cohen to launch TV series, Who Is America?'. Print Edition | Subscribe