Asian hip-hop on the rise: US music company 88rising putting Asian acts on the world map

Music and media company 88rising recently put on the Asia Rising Forever virtual music festival.
Music and media company 88rising recently put on the Asia Rising Forever virtual music festival.PHOTO: SCREENGRAB FROM 88RISING/YOUTUBE

SINGAPORE - In the past few years, United States-based music and media company 88rising has played a significant role in pushing hip-hop and pop artists from Asia onto the world stage.

The onset of the coronavirus pandemic has not scuppered its activities. It recently put on the Asia Rising Forever virtual music festival that music industry bible Billboard described as "a must-watch livestream".

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