STREAMING WARS

Apple TV+'s first Hollywood press junket shrouded in secrecy

In a photo taken on Sept 10, Apple CEO Tim Cook speaks during a product launch event at Apple's headquarters in Cupertino, California.
In a photo taken on Sept 10, Apple CEO Tim Cook speaks during a product launch event at Apple's headquarters in Cupertino, California.PHOTO: AFP

Think "Apple" and you think slick design and spotless white surfaces. But with the technology giant now venturing into new territory - Hollywood - it may look a little less slick from time to time.

Industry watchers are wondering what Apple TV+ might mean for streaming-video incumbents Netflix and Amazon, and how it compares with them or newcomers such as Disney+ on price and content.

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A version of this article appeared in the print edition of The Straits Times on October 31, 2019, with the headline 'Apple TV+'s first Hollywood press junket shrouded in secrecy'. Print Edition | Subscribe