Aesop attributes success to unique in-store experience

Australian skincare label Aesop’s co-founder Suzanne Santos attributes the brand’s success to its unique in-store experience

In one store, gleaming brass surfaces and a dynamic ceiling of suspended timber battens greet customers. In another, simple rattan cupboards and a large ceiling lamp exude a minimalist charm.

Both stores are Aesop stores, but you might not have guessed that from the furnishings and design alone.

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A version of this article appeared in the print edition of The Straits Times on May 18, 2018, with the headline 'Aesop’s fables'. Print Edition | Subscribe