SINGAPORE - Critically acclaimed Singaporean films such as Anthony Chen's family drama Ilo Ilo (2013), Boo Junfeng's coming-of-age drama Sandcastle (2010), Ken Kwek's black comedy thriller Unlucky Plaza (2014) and SG50 omnibus film 7 Letters (2015) will soon be available on iTunes Singapore.
They are among a slate of at least 10 local films that will debut on the digital media store from June onwards, thanks to home-grown film-maker Chai Yee Wei's new venture A Little Seed. The company works as an iTunes aggregator, which formats and delivers content to iTunes.
Chai, 40, made the announcement at Hong Kong International Film & TV Market (Filmart) on on Monday (March 13) night.
He says: "A Little Seed was set up with the goal to work with many independent film-makers, especially those in Asia, many of whom had wonderful works which are not available on any platform today. I feel that iTunes would be a great platform to ensure that people around the world can have access to them easily."
Handling content creation for the company is Objectifs Centre For Photography & Film, a non-profit visual arts centre dedicated to photography and film in Singapore.
Ms Yuni Hadi, director of the centre, says: "Digital platforms like iTunes help broaden the audience base for Singapore films especially for independent films that want to find exhibition beyond the festival circuit and generally receive limited theatrical release. We are passionate about growing the audience for these films that we love."
Chai tells The Straits Times that beyond Singapore films, he is working on rolling out films from around the region on iTunes in the months to come.