A slice of Singapore in Johor

The new Zenith Lifestyle Centre in Johor Baru houses food and entertainment brands that are established in Singapore or partly owned by Singaporeans

From the outside, the blocky mall and apartment complex looks just like any other in downtown Johor Baru.

But the newly opened Zenith Lifestyle Centre - sandwiched between Johor Baru's main shopping district in Jalan Wong Ah Fook and the upcoming Ibrahim International Business District (IIBD) - represents one of the most ambitious incursions by Singaporean lifestyle businesses into the Malaysian city.

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A version of this article appeared in the print edition of The Straits Times on August 11, 2018, with the headline 'A slice of Singapore in Johor'. Print Edition | Subscribe