Drunk Elephant founder Tiffany Masterson says hers is a skincare brand like no other

Drunk Elephant founder Tiffany Masterson's journey into the beauty industry started in 2009 and she later launched the brand's first six products online in 2014.
Drunk Elephant founder Tiffany Masterson's journey into the beauty industry started in 2009 and she later launched the brand's first six products online in 2014. PHOTO: ST FILE

SINGAPORE - Hers is a cult, million-dollar beauty empire built on elimination. Drunk Elephant founder Tiffany Masterson is convinced that you've never tried a skincare brand like hers.

Speaking to The Straits Times in Singapore in November, the Houston-based 49-year-old says: "I know it because I've looked for it myself and it is not out there."

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