LOS ANGELES • For decades, young and creative people have come to Los Angeles with visions of fame, fortune and fulfilment. Over the past year, dozens of TikTok stars have had the rare experience of becoming overnight household names, often living in one of the many so-called collab houses that have formed over the last year. Several of them have leases that are signed or co-signed by talent management companies.
But the picture is not always so sunny and many have learnt that getting discovered is not so easy.
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