Chanel's new J12 watch shoots for the stars

The Chanel J12 watch features a new and exclusive self-winding movement, the Calibre 12.1 by Kenissi, a Swiss manufacturer of movements partly owned by Chanel and Tudor.
The Chanel J12 watch features a new and exclusive self-winding movement, the Calibre 12.1 by Kenissi, a Swiss manufacturer of movements partly owned by Chanel and Tudor.PHOTOS: CHANEL

SINGAPORE - It is a blockbuster of an ad campaign featuring not one, but 10 celebrities including actress Keira Knightley and supermodels Naomi Campbell, Claudia Schiffer and Liu Wen.

But there is good reason why Chanel is pulling out all the stops to launch the new J12 watch.

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